CASE STUDY

Jaguar Land Rover Lead
Recovery Program

Case Study Hero Image

Overview

Alexium partnered with Jaguar Land Rover Australia to analyse customer sentiment, identify lost leads, and uncover process gaps impacting sales. Through AI-driven insights and expert outreach, we provided actionable strategies to enhance engagement and improve lead conversion.

The Challenge

Jaguar Land Rover aimed to re-engage prospective buyers who had stalled in the sales funnel. Traditional follow-up methods were yielding diminishing results, highlighting the need for a more personalised approach. The program focused on identifying purchase barriers and reconnecting with potential buyers still in the market.

The Solution

Alexium engaged over 3,000 customers to gain a deeper understanding of customer sentiment, focusing on dealership experience, sales interactions, and overall brand perception. In just 60 days, we delivered a detailed 16-page report outlining actionable insights to optimise customer engagement, refine dealership processes, and enhance lead conversion strategies.

Features Image

  • 33

    dispositions uncovered deep customer sentiment insights.

  • 13

    key recommendations emerged from gap analysis.

  • 24.2%

    of prospects re-engaged in the sales process.

Client Testimonial

“The lead recovery program Alexium designed brought in significant sales that we would have otherwise lost. Their insights and strategy helped us reconnect with potential customers in meaningful ways.”

— Marketing Director, Jaguar Land Rover

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